top of page
Creative Strategy
Copywriting
AI Prompting & Animation
Art Direction
Atlanta Student ADDY Award recipient, Silver, 2025
The Problem
The initial buzz surrounding the release of the film
Don’t Worry Darling fixated on off-screen cast drama rather than the film’s hypnotic visuals and psychological depth. As a result, its cultural impact faded quickly, leaving behind more gossip than genuine intrigue.
The Solution
Victory Market transforms the film’s world into a surreal, immersive Coachella experience—luring festival-goers into a glamorous facade that unravels into something darker. By cultivating physical space and digital storytelling, we generate buzz and reposition
Don’t Worry Darling as a must-stream psychological thriller, not just a headline from the past.
Process Book
bottom of page